Execs & Accounts for April 29, 2005
NetCreations' Mayor steps down; 24/7 Real Media hires former Eyeblaster exec.
NetCreations' Mayor steps down; 24/7 Real Media hires former Eyeblaster exec.
Michael Mayor, president of Return Path’s NetCreations, is stepping down after seven years with the email list broker. Mayor said he was motivated by personal considerations, but plans to reenter the interactive marketing sector.
“After seven amazing years of helping to start, build and lead one of the most successful and respected email marketing companies around, it’s time for a short break,” he said.
24/7 Real Media hired Steve Goldberg to VP of business development. Goldberg was director of business development at Eyeblaster.
Blinkx hired Jonathan Gregg as VP of business development in the U.S. Gregg spent seven years with Yahoo, most recently as manager of global alliances. Earlier he was on the portal’s media sales teams in New York and Sunnyvale, Calif.
breatheinteractive handled online creative for a new campaign from the Orlando/Orange County Convention & Visitors Bureau. The program runs through October 15, and includes messages tailored to luxury travelers, families and event visitors.
Associated New Media, the digital arm of Associated Newspapers, tapped Revenue Science to provide behavioral targeting capabilities across its network. ANM operates Daily Mail Online, This is London, This is Money and This is Travel.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.