Execs & Accounts for April 3, 2006
Kelsey Group replaces Greg Sterling; McCann Worldgroup names a COO to its global Microsoft account; Tacoda behavioral network grows.
Kelsey Group replaces Greg Sterling; McCann Worldgroup names a COO to its global Microsoft account; Tacoda behavioral network grows.
Kelsey Group hired Matt Booth as VP and program director for interactive local media. Booth was co-founder and COO of Perform Local and a product and strategy VP for Citysearch. He replaces Greg Sterling, who recently departed the research company.
McCann Worldgroup hired Joe Burton as COO of the global Microsoft account, a role with oversight of the client’s integrated campaigns. He joins from OgilvyOne Worldwide.
Tacoda added several properties to its behavioral ad network. They include sites run by Tribune Interactive, Denver News Agency, North Jersey Media Group, Hearst Newspapers’ SFGate.com and Topix.net. The company said its network now has over 140 million unique users in the U.S.
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