Execs & Accounts for August 20, 2007
PodTech promotes McCormick; Spur Digital lands Stage Stores and ConocoPhillips' 76.
PodTech promotes McCormick; Spur Digital lands Stage Stores and ConocoPhillips' 76.
PodTech promoted James McCormick to CEO. McCormick was previously chief operating officer for the online video network. John Furrier, the founding CEO, will serve on the board of directors.
SpotXchange appointed Larry Goodman to its advisory board. Most recently, Goodman was president of CNN Sales and Marketing at Turner Broadcasting Sales. He is now a director for the online video advertising exchange’s advisory board.
Spur Digital developed Web sites for Stage Stores and ConocoPhillips’ 76. The interactive marketing agency was selected by the Houston-based national department store company to launch its back-to-school microsite. Separately, the West Coast gas company used Spur Digital to launch its my76video.com video contest site.
Veoh Networks named Gaude Lydia Paez as head of public relations. Paez joined the online video company from Yahoo.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.