Execs & Accounts for January 25, 2008

MySpace named Jeff Berman executive vice president of marketing and content. The social network created the position for Berman, who was previously senior vice president of public affairs.

Borders selected 360i as its interactive agency of record. The book and music retailer is currently in beta phase with an e-commerce Web site to replace its e-commerce agreement with Amazon.com.

Office Depot will use Bazaarvoice’s online ratings and reviews system to add user-generated content to its Web site.

The Nielsen Company hired Bruce Haymes as senior vice president, product leader, digital media. Haymes was tasked with managing the new Nielsen Digital Media Manager service. Haymes was formerly corporate vice president, business affairs at Time Warner Cable.

Revenue Science hired two execs and promoted one. The behavioral targeting firm hired Susanne Bellew and Greta Barili as account managers, and promoted Jeremy Mason from European director of client services to managing director of European operations.

MRM Worldwide hired Oren Frank as worldwide chief creative officer. The marketing company owned by The Interpublic Group of Companies also promoted Marina Specht to regional director, EMEA.

NebuAd named Paul Goad managing director of its new London office. The behavioral targeting platform firm hired Goad from Tacoda.

SocialMedia Networks named Richard Frankel COO. Frankel joined the advertising network representing social media sites from Yahoo, where he was senior director of product marketing.