Execs & Accounts for January 26, 2004
Circuit City names an interactive agency of record; Quris names agency vet as executive creative director; Entrepreneur.com returns business to NetCreations.
Circuit City names an interactive agency of record; Quris names agency vet as executive creative director; Entrepreneur.com returns business to NetCreations.
Circuit City has handed its interactive advertising business to Sharpe Partners. Sharpe will provide strategic planning, creative development, media planning, and optimization for all the retailer’s online campaigns.
“Sharpe Partners impressed us with its considerable strategic thinking, its dynamic creative and its proven ability to deliver results-driven online marketing programs,” said Fiona Dias, president of Circuit City Direct.
Jeremiah Treacy has joined Quris as executive creative director, heading up creative services for clients including Blockbuster, Charles Schwab and MBNA. Treacy has worked for J. Walter Thompson, Ketchum, FCB and other agencies developing brand strategies for Swenson’s Ice Cream, Odwalla, Neutrogena, Charles Schwab and eBay, among others.
Entrepreneur.com has returned its email list management business to NetCreations after switching to Worldata for a stint.
“With ever-increasing scrutiny being placed on privacy, we felt going back to the double opt-in process was an avenue we had to take to continue to insure the integrity of our lists and the subscribers that are a part of that experience,” said Chuck Fuller, VP of Web development for Entrepreneur.com.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.