Execs & Accounts for July 7, 2004

Yahoo’s Jim Moloshok has transitioned to a new role at the “life engine.” Moloshok now oversees Yahoo’s media and entertainment properties, a position which allows him to leverage his 11 years spent developing online strategies for Warner Bros. He was originally hired to head Yahoo’s Media & Information division, including the company’s entertainment, media and finance businesses.

About.com, SI.com and weather.com will support DoubleClick’s DART Motif rich media product, developed jointly with Macromedia. “We believe DoubleClick’s DART Motif offers one of the best end-to-end solutions for creation, delivery and reporting, said About.com CTO Ron McCoy.

WeatherBug has opened two ad sales offices in New York and San Francisco and hired Pete Celano as VP of consumer marketing. Celano was Internet group manager for FileTek and founded DashCenter, an ASP offering rich media streaming services.

In addition, WeatherBug parent AWS Convergence Technologies hired Rich Spaulding as its first chief financial officer. Spaulding was formerly CFO at ePresence, a security and ID management services firm.

Advertising.com hired Robert Formentin as VP of advertiser services, based in the company’s New York office. Formentin served stints with InfoSeek, Phase2Media and Prism Media Networks, where he was co-founder and president. The appointment follows Advertising.com’s acquisition by AOL.

FindWhat.com added Charles Rothstein to its board of directors following the resignation of board member Ken Christensen for personal reasons. Rothstein is senior managing director and founder of Beringea, a private equity and investment banking firm.

Mark Grovic, managing director of New Markets Growth Fund, joined Lightningcast’s board of directors after his firm contributed to a recent $5 million round of money raised by the broadband advertising company. Mark is a VC in residence and professor of venture capital and entrepreneurship at the University of Maryland’s Smith school of business.