Execs & Accounts for July 9, 2007

Revver hired Marc Hernandez as vice president, advertising sales. The online video sharing Web site hired Hernandez from his position as vertical sales specialist, entertainment at Tribal Fusion, prior to which he led West Coast sales for Eyeblaster.

360i promoted two execs. The search-centric digital agency made James Yancey managing director of its Atlanta office, and bumped Jeanine Belsky up to vice president, retail strategy.

Follett Higher Education Group selected SubscriberMail for e-mail marketing. The operator of college bookstores will use the e-mail marketing company to manage e-mail communications to buyers and sellers of textbooks.

J.L. Halsey named Sean Ryan VP of engineering and Raymond Polanco director of support and services. The marketing technology provider hired Ryan from a position as COO for BookSurge, and Polanco from Pinnacle Systems/Avid Technology, where he was director of technical services and support.

Carlson Marketing Worldwide hired Laura Reilly as associate creative director for Southeast and Atlantic Regions. The global creative and interactive arm of Carlson Marketing hired Reilly away from Best Buy where she managed its brand work and was co-creative lead on the Geek Squad brand.

EWayDirect hired Jeannette Cezanne. The company added Cezanne to its search team to provide organic search services.