Execs & Accounts for June 1, 2004

Linda Srere and Jaynie Studenmund have joined aQuantive’s board of directors.

Srere once served as president of Young & Rubicam Advertising, and held several other executive posts with the agency. She also held leadership roles with agencies Earle Palmer Brown New York and Rosenfeld, Sirowitz, Humphrey & Strauss. She is a current director of Electronic Arts.

Studenmund was chief operating officer of Overture Services from 2001 until January 2004. Previously, she was president and COO of PayMyBills.com.

When they elected Srere and Studenmund, aQuantive shareholders also reelected director Peter Neupert for a three-year term.

After a two-month review, Red Lobster settled on Real Branding to handle all its interactive advertising. The San Francisco-based digital agency will be responsible for online strategic planning, Web site development, online campaign development and media planning. Other Real Branding clients include AOL, Coca-Cola, Corona Beer, HBO, Unilever and Warner Home Video.

“We are extremely impressed with Real Branding’s people, their creative, their understanding of our brand and the strength of their strategic thinking,” said Kim Lopdrup, Red Lobster’s president.

Former 24/7 Real Media senior VP of sales Thomas Capato has gone to SEM firm icrossing, where he will lead icrossing’s planned sales expansion in the South, West, Midwest and Northeast as SVP of sales. Before 24/7 Real Media, Capato was director of strategic accounts at CompuCom Systems. Capato is icrossing’s 20th employee in New York.

U.K. music, movie and game retailer HMV will use WebTrends’ On Demand solution for online analytics. The company will use On Demand to support online marketing campaigns and navigational design on its Web site.

Reuters.com hired Josh Cohen as director of business development. Cohen spent five years at SmartMoney.com, prior to which he was a consultant.