Execs & Accounts for March 7, 2005
Avenue A / Razorfish names an ECD for the Pacific region; JetBlue names a VP of marketing, with oversight of online strategy.
Avenue A / Razorfish names an ECD for the Pacific region; JetBlue names a VP of marketing, with oversight of online strategy.
Avenue A/Razorfish hired Christopher Follett as executive creative director for the Pacific region. The post has oversight of the San Francisco and Los Angeles offices. Previously he was head of creative services at Divine. Follett has done work for Disney, Mattel and United Airlines.
JetBlue Airways hired Andrea Spiegel as VP of sales and marketing, a job which has her overseeing interactive marketing strategy, among other things. For eight years, Spiegel has run her own travel and luxury goods marketing firm, AKS Communications. Clients included Virgin Atlantic, which has been recognized for outstanding online creative.
Squeaky launched a new site for SoBe’s “Lean” line of diet beverages. The launch is part of a product redesign for Lean.
PartMiner, whose site provides information on electronic components, tapped ThomasB2B.com to represent its online ad inventory. Electronic companies who advertise on ThomasB2B’s network will now reach PartMiner.com users.
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