Execs & Accounts for May 10, 2006

Revenue Science hired former Expedia exec Bill Ruckelshaus as CFO. He was VP of strategy and planning at the travel site, responsible for acquisitions and partner relationships.

BET Interactive hired Diana Clark-Baty as VP of Web strategy and Alix Baudin as VP of business development. Clark-Baty was previously with Sprint-Nextel’s product strategy group and British Telecom’s digital team. Buadin was with health and beauty site Carol’s Daughter and ESPN.

R/GA hired Otso Huovinen as account director to Nokia. He was previously with Finnish interactive agency Satama Interactive Oyj.

WhitePages.com promoted Derek Netelenbos to VP of online ad sales and operations. He was previously VP of business development, a role with oversight of the company’s MSN and SuperPages.com relationships.

PointRoll has added MySpace.com to its “included” program. Site owners who join the program are allowed to give ad buyers volume discounts on PointRoll’s rich media ads.

EmailLabs hired Todd Armenio as director of sales and Bob LaRochelle as director of engineering. Armenio was previously with RightNow Technologies; LaRochelle with Axolotl Corporation.

Palisades MediaGroup hired Crystal Harris as director of interactive creative services. She was executive producer at Heavy.com.

Experclick hired John Beck as VP of sales. He joins from News Corp.-owned Intermix Network, where he held a similar post.

“Girlfriends” social network Sisterwoman signed with Simon & Schuster imprint Free Press to promote Liz Pryor’s book “What Did I Do Wrong?” The publisher will host a “Circle,” where women can discuss the book.

Amsterdam-based media Catalyst created an online ad campaign and Web site for Sony Ericsson to promote the client’s tie-in with “The Da Vinci Code.” “The Sony Ericsson Da Vinci Code Trail” is a clue-tracking contest spaning the Web and real world.

Integrated agency Cliff Freeman & Partners hired Gregory Pruitt as VP and director of new business. He was most recently a consultant, prior to which he was new business director for Ogilvy & Mather’s 141 Worldwide division.

Wunderman subsidiary RTC Relationship Marketing promoted Barry Kessel to CEO and Jeffrey Ross to president. Kessel has been senior strategist since last November. Ross was most recently EVP. The agency offers multi-platform services.