Execs & Accounts for May 17, 2004

New York ad club 212 added two directors to its board. Erica Lyons, a media planner with Modem Media and Rich Knopke, account exec with the Wall Street Journal Online, join the now 12-person board.

“The core mission of 212 is to serve the needs of the junior and middle level ranks of the interactive media business in New York. Having board representation from those levels was vital for 212 to understand and respond to the issues facing these thousands of hard working professionals in our business,” said Brian Quinn, 212’s president and VP of Eastern region ad sales at CBS MarketWatch.

Nine interactive agencies and direct advertisers recently named Atlas DMT for campaign management and analytics. They include Click Here, Reprise Media, Premier-Placement, HomeLoanCenter.com, HouseValues.com, 2B Interactive, PinPoint Media, UGO Networks and WebsiteBiz.

Toyota’s Scion line of cars tapped Viewpoint to create and launch a search toolbar with Scion branding during the national rollout of its tC sports coupe.

The Scion XBar will be powered by Viewpoint’s graphically enhanced search technology and will feature Scion-specific branding and skinning, as well as updateable, dynamic tC content. Under the companies’ agreement, Scion will promote the XBar to Web site visitors.

Digital media veteran Joseph Jaffe is launching his own consultancy, called jaffe, L.L.C., to guide online advertisers through strategic, creative and operational processes.

Jaffe was interactive media director at TBWAChiatDay and OMD USA and is considered a thought leader in the digital marketing community. He is a regular speaker at industry conferences, and he has penned columns and articles for numerous trade publications.

His firm has already been engaged by MSN, CNET Networks, Google, Reuters, iMedia Communications, the 4A’s (American Association of Advertising Agencies), NAA (Newspaper Association of America) and the OPA (Online Publishers Association).

“He will succeed because in an industry too often shrouded in foggy concepts and ideas, Joseph has a perspective that shines light on problems and provides actionable solutions,” said Joanne Bradford, VP and chief media revenue officer for MSN.