Execs & Accounts for May 30, 2006
Riney adds mobile marketing division; Rovion tapped for Pontiac promotion.
Riney adds mobile marketing division; Rovion tapped for Pontiac promotion.
Publicis & Hal Riney named Dave Whetstone to help create a new mobile marketing practice. Whetstone was CMO for MobiTV and is a board member with the Mobile Marketing Association. He was also a co-founder of Virgin Mobile USA.
Rovion, a provider of online video spokespersons, contributed its inPerson technology to a digital promotion for Pontiac. TheUltimateHookup.com, created in conjunction with Maxim, will give away a Pontiac Solstice, delivered by a Maxim girl and Kelly Carlson, star of TV show Nip/Tuck.
Search marketing and optimization firm SearchRevenues.com promoted Chris Monroe to director of IT. Monroe was manager of IT Operations for three years, prior to which he was a database developer for IPG’s Wahlstrom Interactive.
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