Execs & Accounts for November 10, 2006

Former Eyeblaster senior account exec Yannick Lord has moved to rich media ad rival PointRoll to head up the firm’s new LA-based West Coast operations team.

Tribal DDB has restructured its North American region and promoted Paul Gunning and Elizabeth Ross to president of Tribal DDB East and West, respectively. The two will head up Tribal’s interactive presences in those regions. Gunning previously served as the VP, GM of Tribal DDB Chicago. Before joining Tribal in 2004, Ross worked with J. Walter Thompson.

Interactive agency Avenue A Razorfish worked with Cingular Wireless to redesign its site, in the hopes of lowering the cost per customer acquisition. The new site offers new levels of personalization and the ability to review and pay bills, check voice minutes or data usage, access tutorials and upgrade phones. The agency has also promoted Bruce Woolsey to a new position, VP of advanced marketing solutions. He used to lead the client-facing organization at the firm’s Seattle headquarters.

Behavioral targeting firm Revenue Science has hired Monty Hudson as VP of media development for its Behavioral Targeting Network. Hudson will be in charge of managing and optimizing the firm’s ongoing relationships with publishers. Previously, he served as a sales exec for ad networks Fastclick and ValueClick.

Agency Blue Ribbon Digital has promoted former Managing Director Travis Unwin to VP.

Beth Kirsch has joined Riya, publisher of the new product likeness and shopping site Like.com, as director of marketing. Kirsch, who switched positions to return to the California’s Bay area, previously served in the same position at LowerMyBills.com.