Execs & Accounts for November 2, 2005
Tacoda ads 200 publishers to behavioral network; Organic hires two to SF office.
Tacoda ads 200 publishers to behavioral network; Organic hires two to SF office.
Two hundred sites joined Tacoda’s “Audience Networks” behavioral ad network in October. Publishers include Technorati, Primedia Outdoors Online, CarDomain, AllBusiness.com, Kiplinger and New Digital Group.
Additionally, Tacoda promoted Ryan Mayward from customer success manager to director of affiliate sales, a new position.
Organic hired Jinenne Sutherland as group director of media and Tim Armitage as group director of strategy in its San Francisco office. Sutherland was media director at Mediasmith. Armitage was co-owner of L.A. strategy consulting practice Pitch.
Starcom MediaVest Group has made Starcom IP Media Director Stephen Governale a VP. Governale is the resident search expert at IP.
U.S. mobile marketing firm ipsh! has recently completed work for several clients. They include ABC Family, Gotti Season 3 and the Warner Bros flick Corpse Bride. ipsh! was recently acquired by agency holding company Omnicom.
Memory To Go tapped Zunch Communications to provide SEO services. The client sells hard drives and computer memory.
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