Execs & Accounts for November 23, 2005
Epsilon Interactive adds travel clients; WDDG to relaunch Wrigley's Candystand.com.
Epsilon Interactive adds travel clients; WDDG to relaunch Wrigley's Candystand.com.
Epsilon Interactive picked up two travel clients: Apple Vacations and Amtrak. They’ll use the company’s marketing automation travel toolkit and delivery assurance services.
The Wm. Wrigley Jr. Company tapped WDDG to redesign its Candystand.com site. The popular gaming and entertainment destination will also be expanded to include other Wrigley brands Doublemint, Juicy Fruit and Winterfresh.
BMW North America chose Dotglu as its CRM agency of record, following a review. The agency will work with GSD&M, which recently won lead agency status for the brand’s national ad business.
Cliff Freeman & Partners hired Jeff McClelland as CEO. McClelland was founder and chief integration officer of integratedBRAND, and he did other stints at Euro RSCG/Tatham and Ogilvy & Mather’s Brand Integration Group.
Coremetrics hired Steve Cox as VP of operations. His information systems experience includes work with Dresser, VTEL Corporation, NEC America and Alumax.
Genex built a new site for client Acura. The redesign includes a new interactive showroom, which simulates the in-car experience.
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