Execs & Accounts for November 8, 2004

CRM solutions provider RightNow Technologies tapped The Aaronson Group to provide cross-channel marketing services to its clients. The Aaronson Group will provide RightNow clients with email strategy, branding and design services. Other interactive offerings will follow.

Klipmart will deliver video ads for Pontiac’s “Game Changing Performance of the Week” NCAA sponsorship. The Pontiac video ads encourage viewers to vote once a week in a sponsorship that ends in a “Pontiac Game Changing Performance of the Year” $100,000 general scholarship.

ContextWeb named Bill Wise to its board of directors. Currently COO of Ask Jeeves’ MaxOnline division, Wise also served stints with Arthur Andersen and DoubleClick.

The Union-Tribune Publishing Company will use Tacoda’s Audience Management Service to create audience segments for advertisers on SignOnSanDiego.com. “We are seeing more and more RFPs from clients and agencies that require use of behavioral targeting as part of the campaign,” said Chris Jennewein, Union-Tribune Publishing Company’s director of Internet operations.