Execs & Accounts for October 12, 2005

Yahoo! hires Business Week Online's Peggy White; Mediaedge:cia taps studio marketing vet to lead L.A. office.

Yahoo hired Business Week Online veteran Peggy White as general manager of Yahoo Finance. At BWO, she was in charge of everything related to the Web site, including business development, operations, and product development. Earlier, she was VP of sales and business development for MSNBC.com

Mediaedge:cia hired Jeff Killingsworth to run its Los Angeles office as managing partner. In the role, he’ll take over the Paramount Pictures account.

Killingsworth spent eight years at MGM/UA Studios as EVP of media, leading development of media strategy for all MGM and UA theatrical releases.

Vendare Media hired Michael Newman as EVP of sales. Newman joins from Ask Jeeves unit Interactive Search Holdings, where he led sales and marketing.

Tacoda hired Khan Smith away from Microsoft to be its VP of product management. He’ll move from Redmond to New York for the job, in which he’ll oversee all technology development for the behavioral targeting firm.

Smith has been senior product planner for MSN’s audience segmentation tools. He served an earlier stint with digital agency Avenue A.

iCrossing hired Attila Kelemen as managing director of its New York office. He spent many years with WPP agencies Ogilvy & Mather, Young & Rubicam and Landor New York.

Chicago-based digital agency Integrent opened a Dallas office and hired Tyler Kelly to run it. Kelly, whose title is director of sales for the Southwest region, was most recently Southwest manager for Forbes.

Sendmail hired Carol Stone as VP of worldwide marketing. She held a similar role with Check Point Software Technologies, and earlier was VP of marketing at Fujitsu Technology Solutions.

AzoogleAds opened a New York office and named several execs to lead it. Among them are Robert Formentin, formerly of Advertising.com, who comes on as SVP of sales, and ex-Quigo exec Alex Baydin, who joins as VP and GM of verticals.

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