Execs & Accounts for October 2, 2006

NetShelter has promoted Marco Zuech to director of sales, a newly created position. Zuech had been a senior AE at NetShelter, an ad rep firm for more than 150 technology Web sites, which he joined in 2003. Zuech previously worked as a broadcast negotiator at Zenith Optimedia Canada, and as a senior media buyer at PentaMark Worldwide/Canada.

Russian vodka maker SV Supreme has tapped Euro RSCG Magnet’s PopWorx buzz marketing team for its U.S. launch. PopWorx created and will manage buzz marketing responsibilities for an online video project dubbed SV-TV. SV-TV is a branded entertainment series that will invite U.S. adults from key cities to appear on the episodes in scripted and semi-scripted scenarios. Viral marketing for SV-TV will be handled by Night Agency.

Direct navigation network Internet REIT has tapped Marchex alum Craig Snyder as its new chief operating officer. Snyder most recently served as executive VP of business development at Marchex, where he had primary responsibility for the Enhance, TrafficLeader and goClick business areas. Prior to Marchex, he held senior roles at InfoSpace, Citibank, Pepsi Cola and the U.S. Navy.

Microsoft has selected ValueClick’s PriceRunner Europe to provide price comparison content for MSN’s shopping channel in the U.K. and France. Under the agreement, which began yesterday, PriceRunner will supply MSN Shopping users with pricing, product specifications and reviews on a variety of consumer goods.

Several outdoor and sporting goods retailers have selected PowerReviews for online customer reviews and ratings. Mountain Gear, Paragon Sports, Eastern Mountain Sports, Performance Bicycle and Evogear will all use its PowerTags feature, which allows customers to add custom tags to reviews, which are grouped into “Pros,” “Cons” and “Best Uses” categories.