Execs & Accounts for October 21, 2005
Carat Fusion launches campaign for Lifetime; Yahoo! hires Health GM; and Revenue Science inks a client.
Carat Fusion launches campaign for Lifetime; Yahoo! hires Health GM; and Revenue Science inks a client.
Carat Fusion developed the online campaign for Lifetime miniseries “Human Trafficking,” which premiers Monday. The media buy includes placements on Yahoo, Washingtonpost.com and Newsweek.com. The creative includes statistics on the global slave trade. “High profits… Low start up costs… $9.5 billion in annual sales,” says one, while a girl’s face resolves in the ad unit.
Yahoo hired Deanna Brown as general manager of Yahoo Health. She joins from lifestyle magazine publisher Breathe Media, where she was CEO and publisher. Earlier, she was a VP at AOL. Brown will report to Shawn Hardin, VP of content operations for Yahoo Media Group.
The Dialog Group’s AdValiant interactive group tapped Revenue Science to support the behavioral targeting of ads on its MyMedCenter.com health information site. The site’s content is syndicated to a network of television and radio station Web sites.
SEM firm Reprise Media hired Kewhyun Kelly-Yuoh as chief financial officer. He was most recently CFO and COO of Lycos.
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