Execs & Accounts for October 29, 2004

Marketing intelligence firm Intelliseek named Mike Nazzaro CEO. He’d formerly been president and COO. Mahendra Vora, Intelliseek’s founder and CEO since its inception, takes the role of executive chairman of the board of directors.

“We have reached a great milestone as a company, and Mike is the right person to take Intelliseek to the next level with this transition,” said Vora. “Over the last three years, Mike has helped me build this company by demonstrating a unique blend of operational excellence and unrivaled expertise in consumer and marketing intelligence.”

Nazzaro has been president of Intelliseek since December 2003, when the company merged with PlanetFeedback.com. He co-founded PlanetFeedback with Intelliseek CMO Pete Blackshaw. Both were previously Procter & Gamble marketing executives.

UK chairman of Mediaedge:cia, Rob Norman, relocates to the firm’s New York headquarters in January. He’ll be in charge of Digital Edge and Outrider in the interactive space, along with Wunderman Media in the direct marketing arena. Norman will report to Mediaedge:cia Executive Chairman Charles Courtier. Norman has worked for the company for nearly 20 years, joining CIA as a media assistant in 1986. He started CIA’s first venture in interactive media and marketing, forming Outrider in 1998.

Association for Interactive Marketing (AIM) founder Andy Sernovitz is getting back into trade groups as becoming the first full-time president of the Word of Mouth Marketing Association (WOMMA). The organization, which got its start in May, is transitioning from an informal group to a more formal membership organization.

Sernovitz says his first objectives are to re-build the group’s Web site, to begin enlisting dues-paying members, and to start the process of establishing an ethical code of conduct.

Sernovitz most recently worked at Gas Pedal Ventures, which he founded, then sold to acquired by Return Path in June 2003. Prior to that, he founded AIM, which was sold to the Direct Marketing Association (DMA) in 1999.

HeartCenterOnline struck a deal to use 24/7 Real Media’s Open AdStream Central ad serving solution. HeartCenterOnline.com provides information for heart disease patients. Advertisers are cardiovascular specialists.