Execs & Accounts for September 26, 2005
LeFurgy takes post at Poindexter; Office Depot names paid search agency; and ShopLocal chooses ad management software.
LeFurgy takes post at Poindexter; Office Depot names paid search agency; and ShopLocal chooses ad management software.
360i won Office Depot’s paid search business. The retailer previously handled SEM in-house.
ShopLocal tapped Accipiter’s AdManager platform for ad management on its network. Gannett, Tribune Company and Knight Ridder are all media partners.
Sharpe Partners relocated to larger offices. The interactive marketing firm now resides at 61 Broadway downtown.
24/7 Real Media added 50 search marketing clients in the last quarter. Business wins include Australian publisher News Interactive, Canon, Polaroid and U.K. retailer John Lewis.
New Orleans tanning salon Planet Beach tapped Web marketing firm Blue Water Media to build an message board for employees and family. The site is divided into “Can Provide” and “In Need Of” sections.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.