Execs & Accounts: Glam Media, MediaTrust, Mindshare

Glam Media and MediaTrust gain new hires; VideoEgg and comScore announce partnership.

Female-focused ad network Glam Media has appointed Rachel Wintner as vice president of sales. Joining from Condé Nast, Wintner will oversee sales for the Southwest region, and head up a new Los Angeles office.

Digital performance media outfit MediaTrust has appointed former Microsoft exec, David Coburn, as head of product. Coburn’s responsibilities will include implementing best practices for Web services and platform development. He will be based in MediaTrust’s Santa Barbara office.

Mindshare North America has been awarded media planning, implementation, and digital responsibilities for Skyy Spirits.The agency will work with Skyy Spirits’ group-owned portfolio, including SKYY Vodka, Wild Turkey Bourbon, X-Rated Fusion Liqueur, Cabo Wabo Tequila, and Campari.

Social data-driven marketing firm Lotame has announced the appointment of Eric Porres as chief marketing officer.Porres has previously held management positions at AOL Time Warner and Agency.com.

LA-based new media content studio Vuguru has named Larry Tanz as its president. Previously, Tanz served as president of Agility Studios, which develops, finances, and produces entertainment-oriented digital franchises.

The Dallas Cowboys have launched a Facebook Fan Page to better engage with fans across the social Web. The launch forms part of a wider digital strategy that includes an iPhone app and Twitter activity from the team and coaching staff.

Subscribe to get your daily business insights

Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

2y

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource
Announcement Alert from Lee Arthur
Weekly briefing | Digital Transformation

Announcement Alert from Lee Arthur

2y

Announcement Alert from Lee Arthur

Announcement Alert!! Read More

View resource
The 2023 B2B Superpowers Index
Whitepaper | Digital Transformation

The 2023 B2B Superpowers Index

3y

The 2023 B2B Superpowers Index

The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...

View resource
Impact of SEO and Content Marketing
Whitepaper | Digital Transformation

Impact of SEO and Content Marketing

3y

Impact of SEO and Content Marketing

Making forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...

View resource