Execs & Accounts UK and EU: twentysix, Audience Science, WebCertain

Full service digital agency, twentysix, appoints Pete Petrella as creative director. Petrella joins from Proximity London, where he spent over two years as creative director for digital. Prior to Proximity, he held head of design and associate creative director roles at Wheel Group.

Irish publisher, Independent Digital, partners with AudienceScience. The Independent Digital will make AudienceScience’s behavioral targeting technology available to its advertisers across a portfolio of sites, which include Independent.ie, Herald.ie, Globrix.ie, and Internet-Ireland.ie.

WebCertain, a multilingual search agency, acquires translation specialist Multidicta. As a result of the deal, WebCertain will be able to provide its clients with more integrated SEO and site localization services. Multidicta handles over 140 languages, including major European, Scandinavian Asian and Far Eastern languages. The company claims to be actively pursuing further acquisitions.