Execs & Accounts UK & EU: Yahoo, R/GA, Rubicon

Yahoo and O2 Germany have announced an exclusive, multi-year mobile search partnership. Yahoo’s technology will replace Google’s in powering search functions across O2’s mobile portals. In addition, O2 properties will include links to Yahoo services, including its mail, weather, and news products.

Digital agency R/GA has appointed Jonny Longden to the newly created position of director, analytics and accountability. He will be tasked with implementing measurement and optimization techniques across all R/GA London clients, as the firm seeks to demonstrate more measurable return on investment for its clients.

Sell-side ad optimization firm the Rubicon Project has added two hires to its London team, as it seeks to build out its European operations. Former MySpace Network Sales Manager Jana Jakovljevic joins as manager, ad network development, EMEA. Former Fox Interactive Media Performance Sales Manager Leon Siotis joins as manager, ad network development, UK. Both MySpace and FIM are News Corp owned properties. The pair will be tasked with maximizing relationships with ad networks across Europe.

European-based ad sales house, the Orange Advertising Network, has announced the launch of a U.S. and Latin American operation. The company says it already has a portfolio of 20 premium Hispanic publishers, and that it reaches 21 million unique U.S. and Latin American users monthly.

E-mail marketing firm Epsilon International has announced three new account wins, including the National Trust. The company has also won business from BetClick and Direct Golf.

The Mobile Marketing Association has announced the launch of an operation in Turkey.The new local council will be headed by Sukru Since, ALGiDA marketing director, and Elvin Altun, mobile marketing project manager at Turkcell.