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    Execs & Accounts UK & EU: YOC Group, Alterian, 123play.com

    YOC grabs Kinetic and Glam execs; Alterian names Chalif email product director; Metro partners with 123play

    Author Date published April 21, 2009 Categories

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    Mobile marketing agency the YOC Group has announced the addition of two new execs to its U.K. operation. Account Director Melina Gisler joins from WPP-owned Kinetic Mobile, and Business Development Manager Grant Sidwell joins the from content and ad network Glam Media. The pair will serve the firm’s international client base, including IDG Communications, Haymarket Consumer Media, and Coca-Cola.

    Marketing software firm Alterian has appointed Ivan Chalif as director of email product marketing. Chalif is tasked with extending and refining Alterian’s existing email marketing product Dynamic Messenger and developing the application to link it more closely with the company’s analytics and Web content offerings.

    Ad-funded mobile games specialist 123play.com has announced a partnership with Metro, the daily free newspaper published by Associated Press. The deal will see 123play.com offer readers free mobile game downloads, supported by in-game ads, and redeemable via SMS codes published in the newspaper. Metro and associated services will also advertiser in 123play.com inventory.

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