Execs & Accounts UK & EU: YouTube, Innovation Interactive, TMG

YouTube has appointed Anna Bateson, former director of viewer marketing for ITV, as European marketing director. Bateson will continue to build the Google-owned company’s brand across the continent.

Digital marketing firm Innovation Interactive has opened a London office to better serve clients within Europe. James Yancey, former managing director of 360i’s Atlanta division, will head the London office, and will help drive the company’s expansion efforts in Europe. Current European clients include Borders, Office Depot, NBC Universal, E*TRADE and JCPenney. Innovation Interactive owns 360i, SearchIgnite, and Netmining,

Telegraph Media Group (TMG) has appointed Maani Safa as its new head of mobile. Safa was involved in the launch of the Telegraph’s existing mobile applications, and will be joined by Mike Jennings, a former senior software engineer for Google, who will take responsibility for mobile engineering at TMG.