Execs and Accounts for February 24, 2003

Boede&partners, an integrated marketing firm, has hired Deon Lewis to its team of senior account directors. Lewis was most recently a senior VP at Grey Worldwide in San Francisco, where he worked on the acquisition and development of the agency’s Cisco Systems account. Prior to that, he served as chief marketing officer at Provident Management Group.

Boede&partners hired Lewis to oversee its work for Network Associates (NAI), a provider of security services and software, including McAfee Anti-Virus. Lewis will lead the production of NAI’s marketing and sales materials, as well as a secure extranet that will enable online project collaboration.

“Deon Lewis’ reputation speaks loudly in this industry,” said David Boede, president of boede&partners. “That reputation is based on the real results he brings to his clients.”

The Web site for the 2003 Second Annual Tribeca Film Festival, slated for early May, has been designed by the New York office of digital marketing consultancy Organic.

The site launched on February 17 with information about the festival and associated events. An April relaunch will provide e-commerce functionality, allowing users to view detailed program information and buy festival film tickets online.

Online marketer Bluestreak has joined the recently formed Network Advertising Initiative (NAI) E-mail Service Provider Coalition. The Coalition is a cooperative group of 26 companies working to create solutions to the continued proliferation of spam and the emerging problem of legitimate email message deliverability.

“As a major supplier of email services, we welcome Bluestreak’s assistance in addressing spam and email deliverability concerns,” said Trevor Hughes, executive director of NAI. “Bluestreak has a major stake in combating the issues surrounding spam and increasing the value of this medium, we look forward to the impact they can have on our coalition.”

Edmunds.com, an online consumer resource for automotive information, has launched a new site. The new Web presence is designed to maximize visitor and advertiser experiences within a flexible, modular format while supporting syndication to other publishers.

“Since launching as the first automotive site on the Internet back in 1994, Edmunds.com has continually pushed the envelope to provide the most useful information and services to car shoppers,” stated Matthew Kumin, VP of Web site development for Edmunds.com. “With our new syndication platform, Edmunds.com content can now be rapidly delivered wherever online automotive research is taking place.”

Edmunds.com designed and built the site internally.

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