Execs and Accounts for March 24, 2003

Rich media technology player Eyeblaster has hired Paul Kadin as executive VP of marketing and strategy. For the past three years, Kadin has served as executive VP of Web graphics and creative services firm Viewpoint, where he oversaw relationships with AOL Time Warner and other key clients. Previously, Kadin held senior level positions at the Dreyfus Corporation and Chase Manhattan Bank.

“Paul brings to the position 25 years of marketing, business development and management experience that will be pivotal in helping Eyeblaster reach its full potential,” said Gal Trifon, CEO of Eyeblaster.

Joe Apprendi, EyeBlaster’s former EVP of sales and marketing, will continue with Eyeblaster as a member of its board of directors.

Interactive marketing firm Alexander & Tom has launched three Web sites and an email campaign for Under Armour Performance Apparel.

The sites include a redesigned e-commerce site, a women’s site and a corporate information site. Highlights of the sites include several Flash movies, a “3-D virtual apparel” feature, a fan club, new product launches and an online store. The email campaign seeks to create brand awareness, drive sales, support growth and capture customer data.

The Content Project (TCP), a Santa Monica-based ad agency, has won the creative and interactive duties for the AVP Pro Beach Volleyball Tour 2003 season, which includes a redesign of the AVP Web site.

“We were looking for an agency partner that could help raise the profile of the AVP,” commented Bruce Binkow, chief marketing officer of AVP. “We needed a campaign that translates well from print, to outdoor, broadcast and online. The Content Project has a lot of experience in cross-media campaign development and really nailed a creative style that supports our mission.”

In addition to the Web site, the campaign will include print advertisements, banners and posters.

Recruitment site CareerBuilder.com has selected ExactTarget’s Connect software to design, deliver and track the email communications it sends to job seekers, employers and recruiters.

One of CareerBuilder’s primary uses of the ExactTarget software is to generate and deliver targeted opt-in messages that direct job seekers to postings that match their experience and career goals. The site will use ExactTarget’s list segmentation capabilities to search user profiles and automatically extract job seekers that fit a particular category or geographic location.

“CareerBuilder recognizes the value and importance of communicating regularly with our job seekers, employers and recruiters,” said Scott Brueggeman, VP of consumer marketing for CareerBuilder. “ExactTarget is providing CareerBuilder with another means to effectively reach these targeted audiences without imposing a strain on our IT resources.”

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