Execs and Accounts for September 25, 2002

Advertising.com has added Doug McFarland and Ken Evans to its executive team. McFarland will direct Advertising.com’s publisher business, while Evans will lead the company’s sales and marketing forces.

McFarland most recently served as president of Jupiter Media Metrix. As executive vice president and general manager of publisher business for Advertising.com, he will develop the company’s publisher networks, which include approximately 2,000 clients.

Evans is the former vice president of worldwide sales for ZDNet. He’ll be responsible for development of Advertising.com’s performance-based Web, email and search engine services.

br> Milton, Mass.-based creative shop Studio Module has launched a new identity for enterprise software company Veridiem, including a recently unveiled Web site and logo. The developer of tools for marketing planning and analysis tapped Studio Module in early Summer 2002 after a review, charging the agency with building a brand identity that conveys its new status as an enterprise software firm.

“In May of 2002, the release of the Veridiem Enterprise Marketing system marked our successful transition to an enterprise software company,” said Ellen Pedersen, vice president of Veridiem product marketing. “Our customers are now benefiting from a suite of applications that transform their marketing data into a higher return on marketing. The new Web site and logo have been designed to communicate this message.”

br> Juxt Interactive has hired Jeffrey Joslin as VP of East Coast business development. Joslin’s recent career includes assignments with the Lifetime Television Network and Organic.

Juxt said Joslin has already secured a project with a large, national non-profit organization, to develop a Web-based financial application to track fund dispersals to small businesses affected by 9/11. Although Juxt has often served clients on the East Coast, the assignment marks Juxt’s first physical presence in the Northeast.

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