Facebook Acquires WhatsApp in $19 Billion Deal
Facebook will acquire smartphone-messaging app WhatsApp for a $19 billion cash-and-stock deal. The move pushes the social network further into the fast-growing mobile messaging market.
Facebook will acquire smartphone-messaging app WhatsApp for a $19 billion cash-and-stock deal. The move pushes the social network further into the fast-growing mobile messaging market.
Facebook will acquire smartphone-messaging app WhatsApp for a $19 billion cash-and-stock deal. The move pushes the social network further into the fast-growing mobile messaging market.
Under the agreement, Facebook will pay $4 billion in cash, as well as $12 billion in stock for WhatsApp. To close the deal, the social network also offered an additional $3 billion in restricted stock units to be granted to WhatsApp’s founders and employees that will vest over four years subsequent to closing.
Whatsapp has grown exponentially since its launch in 2009. The service has about 450 million users and is adding more than 1 million new users every day.
According to a statement from Facebook announcing the deal, the acquisition supports the social network’s and WhatsApp’s shared mission to bring more connectivity and utility to the world by delivering core internet services efficiently and affordably. The combination will help accelerate growth and user engagement across both companies. “WhatsApp is on a path to connect 1 billion people. The services that reach that milestone are all incredibly valuable,” said Mark Zuckerberg, Facebook founder and chief executive.
Zuckerberg has been trying to get into the mobile messaging market for a while. The company offered to buy Snapchat for $3 billion last year, but the photo messaging start-up declined the offer.
WhatsApp will continue to operate independently and retain its brand, while co-founder and CEO Jan Koum will join Facebook’s board.
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceIn the dynamic landscape of digital marketing, Snapchat's innovative 7/0 optimisation window is redefining the game, but how does this impact you as a...
View articleFacebook has announced the rollout of three more updates designed to target and eliminate clickbait headlines. Here's how to make sure you aren't affe...
View articleLast Thursday, Snap, the parent company of Snapchat, went public. And in spite of questions about Snap's growth, finances and competition, investors w...
View articleThey're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube. Read More...
View articleI didn’t vote for him last November. There was no way this registered Democrat from the blue state of Massachusetts would check that box. But I have t...
View articleLast week, PageFair released its 2017 Adblock Report, and the news was not good for publishers and advertisers. Read More...
View articleIt's not easy to keep track of the changes in Facebook's news feed algorithm, but it's always useful to stay up to date, as they may affect your Page'...
View articleImitation might be the sincerest form of flattery, but for Snapchat, imitation could be putting a dent in its business. According to TechCrunch, ...
View article
Leave a Reply
You must be logged in to post a comment.