Facebook sees significant increase in user-generated video content

Facebook has revealed that the amount of user-generated and branded content in news feeds quadrupled in 2014; 3.6 times more than the previous year.

Specifically, video content increased 75 per cent globally and a whopping 94 per cent in the US. On average, more than half of people who return to Facebook daily in the US watch at least one video every day, it claimed. More than two thirds of these video views are taking place on mobile.

Mark D’Arcy, chief creative officer of Facebook’s Creative Shop, commented on the significant increase and preference of the visual on Facebook:

“Expressing ideas through film is a core aspect of how creative people love to bring ideas to life…With the explosive growth of video on Facebook, it is exciting to see News Feed become the centre of discovery for this work. We are only just starting to unlock the potential of sight, sound and motion in a feed-driven world.”  

Facebook chief executive Mark Zuckerberg commented last October, foreseeing increased video content: “There is also a lot of great public content that’s video, especially the shorter form content that they are mentioning I think will fit very well into the feed form factor that people consume on Facebook. So I think we’re going to see a lot of both of these things and it’s going to be an evolution over the next few years. But I think you can expect to see a ramp up of all this.”