Finally! Brands can GIF on Twitter

Finally, Twitter added support for GIFs on Wednesday. Let's see how brands reacted.

Twitter finally added support for GIFs on Wednesday. (To be precise, Twitter supports GIFs that are converted into MP4 files.)

This is a pretty big deal because now you can see looping videos (GIFs) on Twitter. But only if you post them from Twitter.com first, oh- and they don’t actually start playing automatically. Which means… GIFs on Twitter aren’t really that great yet, but brands seem pretty excited about them nonetheless.

GIFing makes you look cool right? And it certainly gets attention. Quick to adopt the chance to GIF were Denny’s Diner,  Red Bull, Absolut Vodka, and Oreo. Watch their GIF tweets below:

 

 

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