From Portal to Publisher
As Google inches toward "portalhood," Yahoo! is becoming more and more like a publisher
As Google inches toward "portalhood," Yahoo! is becoming more and more like a publisher
As Google inches toward “portalhood,” Yahoo! is becoming more and more like a publisher. Following its hiring of Kevin Sites to produce original multi-media content from “every armed conflict in the world,” the company is hiring finance writers. Presumably, original exclusive-to-Yahoo! content would command a premium from advertisers. It’ll be fascinating to watch what types of sponsorship deals emerge from these new content initiatives.
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