Google Distributes Apps on Lexar Drives
The arrangement serves as a reminder of the importance of desktop software to Google's growth strategy.
The arrangement serves as a reminder of the importance of desktop software to Google's growth strategy.
Google will distribute some of its desktop applications on USB Flash Drives through an agreement with Lexar Media.
When they plug their JumpDrives into a USB drive for the first time, Lexar buyers will be prompted with instructions to install several Google products, including Picasa, Google Toolbar and Google Desktop Search. If a user accepts the prompt, the applications automatically download and are then deleted from the drive.
The products will be offered with several USB drives across all memory sizes. Terms of the deal were not disclosed.
The arrangement serves as a reminder of the importance of desktop software — which acts as a loyalty device and a driver of more search queries — to Google’s growth strategy. In October it struck a deal with Sun to bundle its toolbar with downloads of its Java Runtime Environment.
“While these popular applications have traditionally been available on the Web directly from Google and other Web affiliates, offering them on a Lexar JumpDrive provides a new channel to reach customers,” said Steffen Hellmold, VP of USB flash drives at Lexar, in a statement.
Google could immediately be reached for comment.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.