Google to rebrand into holding company 'Alphabet'
Google will rebrand under new parent company ‘Alphabet’, an official Google blog post announced on Monday.
Google will rebrand under new parent company ‘Alphabet’, an official Google blog post announced on Monday.
Google will rebrand under new parent company ‘Alphabet’, an official Google blog post announced on Monday.
Under the new restructuring, Google will keep its best-known businesses such as apps, YouTube, and Android, and newer entities such as the investment and research divisions, Nest, and Google’s drone arm will be operated under Alphabet.
Why? Google founder Larry Page explained that the new structure will allow Google to appear “cleaner and more accountable”. “The whole point is that Alphabet companies should have independence and develop their own brands”, he continued.
The name Alphabet was chosen for two reasons, Mr Page said. It represents language, “the core of how we index with Google search”, and because Alpha-bet means “investment return above benchmark, which we strive to do”.
Larry Page will become chief executive of Alphabet, with senior vice president Sundar Pichai becoming CEO of Google.
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