Google Updates Newspaper Print Ad System

Google’s synching up its DIY ad platform to better work with newspaper classifieds systems. At least, that’s what it looks like. The company has unveiled a new free ad creation tool that allows AdWords advertisers using the Print Ads interface to build ads in templates “designed to fit the ad size you’ve selected for each specific insertion,” according to a press statement. Advertisers can upload logos, images, headlines and text.

Google also said it’s print paper network includes inventory from “over 450 newspapers (which includes a growing offering of college, Spanish-language and free papers).” No word yet from the company on the names of new publisher partners, though.

This print project at Google is obviously a work in progress, and it appears the company may have been experiencing some glitches when it came to translating its online text ad platform to stodgy print paper classifieds systems. Not surprising, really.