Google's annual Zeitgeist report has shed some light on the interests of internet-lovers everywhere. From discovering news about Prince George and the new Iphone 5S, to learning about the inspiring Malala Yousafzai and the sad departure of Nelson Mandela, the year-end report makes for an insightful read.
Google’s annual Zeitgeist report has shed some light on the interests of internet-lovers everywhere. From discovering news about Prince George and the new Iphone 5S, to learning about the inspiring Malala Yousafzai and the sad departure of Nelson Mandela, the year-end report makes for an insightful read.
A few well performing brands who seem to have successfully taken advantage of digitally-savvy consumers have made an appearance in the top 10 trending global searches, with Apple’s marketing team playing the game right to ensure the iPhone 5S was awarded the impressive third place, just behind the deaths of Nelson Mandela and The Fast and The Furious star, Paul Walker.
http://youtu.be/TJkmc8-eyvE
The Samsung team, whose famously popular ads for the Galaxy S3 mocked Apple fanboys, was awarded eighth place on the most trending worldwide topics of 2013 for its Galaxy S4, bolstered by another successful digital marketing campaign.
http://youtu.be/2LHv1FPd1Ec
…And let’s show the S3 video ad, just because..
The final brand to feature in the listing was Sony, whose Playstation 4 snatched the ninth most popular global searched term.
http://youtu.be/s0d9d-cdxhk
Top trending global searches were as follows:
Another notable celebrity who featured heavily in the report was our much-championed Miley Cyrus, who was crowned the most googled person of 2013, and also featured in the ‘Most-Searched Celebrity Breakup for 2013’ with her ex-fiancee Liam Hemsworth.
[…] advantage of real-time online trends works. By jumping on a board massive viral craze such as Harlem Shake and prankvertising, brands prove to consumers that they are modern, flexible and really listen to […]