Hot this week: Apple Watch, marketing map and Google's shop

Every week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. This week we bring you everything you need to know about Apple Watch, marketing’s digital map and top tips to win at Google Shopping.

 

INSIGHT: Should you buy an Apple Watch? The flowchart everybody needs

As the Apple watch is unveiled, we’ve found the perfect flowchart to help you with this week’s biggest decision: Should I buy one?

 

 

INFOGRAPHIC: The digital marketing map

From CMS to email marketing on the Victoria line, and SEO strategy to analytics on the Bakerloo, here’s your ultimate digital marketing map.

 

 

 

INSIGHT: Will this innovative programme close the digital skills gap?

A 2013 report from O2 estimates that 745,000 additional workers with digital skills will be needed in the UK economy by 2017. Can this innovative apprenticeship programme close that gap?

 

 

TOOLS & TECH: 10 ways to win on Google Shopping

Need a better return from Google Shopping? Google partner Push reveals the 10 secrets agencies use to get results.]

 

 

 

INTERVIEW: Sticky Content’s Catherine Toole @ TFM&A 2015

.rising was at the Technology for Marketing and Advertising (TFM&A) Show, to catch up with Sticky Content’s Catherine Toole. We discussed the company’s mission, how content is evolving, and what mistakes you’re making. Full interview below: