Hot this week: Beer poster, Facebook tracking and confidence

Every week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. This week we bring you everything you need to know about big data for  media in our latest leaders piece, Facebook’s mischievous tracking behaviour, Carlsberg’s generous beer-giving poster and a slew of digital brilliance.

 

LEADERS: (Almost) everything you need to know about big data for media

In her latest .rising leaders post, Jodie Hopperton attempts to demystify the industry’s infamous buzzword, drawing on personal experience and expert opinion to bring you (almost) everything you need to know about big data.

 

 

TOOLS & TECH: Facebook admits tracking non-users 

It has emerged that Facebook has been secretly installing tracking cookies on users’ computers, even when users have opted to delete their accounts.

 

 

 

STUDY: Only 7% marketers say email automation is “very successful”

Although marketing automation has been around for some time, its adoption is best described as slow and steady , suggests this new report.

 

 

AD: Carlsberg pull-off probably the best poster in the world

Carlsberg’s latest outdoor campaign serves you a branded message with a twist. Created by Fold7, the stunt features the world’s first billboard that allows consumers to help themselves to a pint of beer. How refreshing.

 

 

INSIGHT: Confidence fuels 11.8% jump in marketing budgets

Marketing budgets have grown for the 10th consecutive quarter, as a positive first three months of 2015 reflects growing confidence among UK marketers, the latest IPA Bellwether Report shows.