Hot this week: Bus #fail, multi-screen personas and cats

Every week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. This week we bring you an epic marketing #fail from south Wales, Microsoft’s new multi-screen “personas”, three ways to rule travel marketing and other digital insight you should probably take a look at.

 

#FAIL: “Ride me” bus ad sparks fierce online backlash

The poorly judged New Adventure Travel ad was rolled out in an effort to “make catching the bus attractive to the younger generation.”

 

 

 

STUDY: Microsoft identifies 3 multi-screen “personas” which brands must know

Microsoft research reveals consumers require different ad experiences depending on their “attention styles”.

 

 

TRAVEL: 3 ways to make waves in travel marketing

Summer is approaching and the hunt for sun-soaked holidays is on. How can travel marketers make a splash with potential holidaymakers?

 

 

 

CATS: BrewDog marks crowdfunding milestone by chucking “fat cats” on London

BrewDog took to the skies above the City of London to doll out a clowder of “fat cats” to celebrate setting a new crowdfunding record and highlight the City’s conquerable clutches on finance.

 

 

INSIGHT: British consumers prefer British brands, finds study

The study, which tracks the sale and purchase frequency of household products, found that home-grown products listed in all of the top five most frequently purchased FMCG brands bought last year.