Hot this week: Google's Alphabet transformation, LOL is out, and Twitter had a meltdown

Every week, we bring you a round-up of the hottest stories from the last seven days: essential reading for the digital marketing world. This week, a study by Facebook's data team decided that 'LOL' was old fashioned, Google announced plans to rebrand under 'Alphabet', and Tinder had a Twitter meltdown that looks suspiciously like a PR stunt.

Every week, we bring you a round-up of the hottest stories from the last seven days: essential reading for the digital marketing world. This week, a study by Facebook’s data team decided that ‘LOL’ was old fashioned, Google announced plans to rebrand under ‘Alphabet’, and Tinder had a Twitter meltdown that looks suspiciously like a PR stunt.

 

laughing emojiLOL: Do you ‘haha’, ‘hehe’ or ‘lol’? Facebook has you pegged

Facebook’s data team has discovered the most popular ways to laugh online, and found that whether you ‘haha’, ‘hehe’ or ‘lol’ can depend who you are.

 

googleUNEXPECTED NEWS: Google to rebrand into holding company ‘Alphabet’

Google will rebrand under new parent company ‘Alphabet’, an official Google blog post announced on Monday.

 

 

mobilephoneINFOGRAPHIC: Google mobile-friendly ranking algorithm in a nutshell (Infographic)

How have Google search engine algorithm changes affected mobile? Find out from this insightful infographic:

 

 

skiingEVENT: Beyond Airbnb: What’s in store for the future of travel technology?

The way we travel is changing. While not so long ago our options were limited to the package holidays offered by high street travel agents, the rise of social has opened up opportunities for a wealth of new experiences.

 

bad twitter#FAIL: What was Tinder’s Twitter meltdown about?

Tinder was recently criticised by Vanity Fair in a scathing article about the dating app’s transformation of the relationship landscape. Instead of keeping quiet and waiting for discussion to pass, Tinder went on a full-on Twitter rampage which has left the internet dumbfounded.

 

 

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