Hot this week: LEGO, sharing and digital UK
What are the stories you need to know about from the world of digital marketing this week? Check out our round-up of the hottest .rising headlines over the past seven days.
Every week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. This week we bring you Brand Finance’s latest brand survey placing LEGO on top of the world, essential tips to rule the sharing economy, tips to make your tweets fly high in the social sky and much more unmissable digital insight.
INSIGHT: LEGO is the world’s most powerful brand, says study
Lego has ousted Ferrari to emerge top of Brand Finance’s annual study into the world’s most powerful brands, with its nostalgic humility earning it the coveted crown.
TIPS: 3 things marketers can learn from the sharing economy
The sharing economy – where people rent total strangers everything from puppies to parking spaces – is hailed as the future of commerce. What can digital marketers learn from these innovative companies?
STUDY: UK first country to cross 50% digital ad spend threshold
The year 2015 will mark a major milestone in British advertising, with digital spend tipped to account for more than half of the £8bn market. The first country to cross this digital threshold.
HOW TO: Make your tweets more popular
In the age of social, we’re all looking to make our tweets fly higher and higher, and researchers at Cornell University may well have cracked the viral code for tweeting success.
VIDEO: What is branding?
What is branding? David Brier at Fast Company describes its magic for you, so make sure to take notes. Apparently…simplicity is power.
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