Every week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. This week we bring you ŠKODA's new interactive video, the incredibly futuristic plans for Google's new HQ, a pretty big Fanta fail and more.
Every week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. This week we bring you ŠKODA’s interactive video, Google’s new HQ, a Fanta fail and more.
Silicon Valley tech-giant Google unveiled plans for its futuristic new headquarters in Mountain View, California, designed by star architects Bjarke Ingels and Thomas Heatherwick, and it looks amazing.
#FAIL: Fanta ad raises eyebrows over Nazi Germany connotationThis poorly judged Fanta ad was pulled after calling for a return of the ‘Good Old Times’, in an attempt to recognise the brands conception – during Nazi Germany.
CAMPAIGN: ŠKODA launches first ever user-interactive video campaignŠKODA UK launched a first-of-its-kind interactive video that allows viewers to create a completely personalised experience in a bid to drive awareness to its new Fabia model.
INSIGHT: 59% of consumers find native ads “interesting”, says report‘The Power of Native’ report revealed that native adverts garner greater levels of trust among consumers than traditional advertising. Importantly, 59 per cent of consumers claimed to find native advertising ‘interesting’.
UPDATE: Paddy Power’s ‘prove you’re not prejudiced’ Chelsea campaign provokes fierce backlashPaddy Power has stunned the social world with its latest publicity stunt calling on Chelsea fans to pose at a stall set up at the recent Wembley game, staffed with various minority stereotypes, to prove they’re not prejudiced.
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