Hot this week: B2B brand breakdown, the social election and app war

Every week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. This week we bring you the social election, questions every agency must answer to rule in 2015, the weapons you need to win the app battle war and much more digital insight.

 

ELECTION 2015: Who won the social election?

As a country awaits the verdict of a new order, social seems to have already elected its winner, according to Harris Interactive’s Lee Langford.

 

 

 

INSIGHT: 3 questions every agency must answer in 2015

As disciplines blur, competition increases and profit margins tighten, agencies have a lot to think about. Here we ask the big questions.

 

 

MOBILE: How to win the mobile app war

With more than 2m mobile apps on iOS and Android, competition for users is tougher than ever. How can you ensure that your mobile app is a success?

 

 

 

B2B: Most mentioned B2B brands broken down by UK county

The research from Brandwatch found that 53.8% of all 10 B2B industry conversations on social is about the business software sector. Find out which B2B brand rules the British social share here!

 

 

INFOGRAPHIC: How the world spends money on social media ads

How much does every region in the world spend on digital advertising? Find out here.