This week we bring you an interview with Admedo ECO from this year's ad:tech, next year's marketing predictions, a piece of design by Tesco which has gone viral for the wrong reasons, and much more. Enjoy!
Every week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. This week we bring you an interview with Admedo ECO from this year’s ad:tech, next year’s marketing predictions, a piece of design by Tesco which has gone viral for the wrong reasons, and more. Enjoy!
.rising talks to Admedo CEO at ad:tech 2014Take a look at our first installment from this year’s ad:tech 2014 event in London. Here, we spoke to Nick Moutter CEO and co-founder of Admedo about the latest trends shaping the industry, the next big thing in digital and Nick’s answer to the growing skills gap.
INFOGRAPHIC: 10 marketing predictions for 2015It’s that time of year again, when the marketing crystal balls are dusted off to bring you the predictions for next year’s digital scene. This infographic suggests that micro targeting and hyper-segmentation through mobile will be big next year.
VIRALWEEN: 10 most spookily shared ads EVER!It’s the morning after the night before, when the cobwebs of your domestic neglect are fashionable and your childhood costumes earn you cold hard candy. Take a look at the scariest, most spookily beautiful and silly Halloween virals of all time.
FAIL: Tesco’s cocked up carton In what already must be a tough PR season for supermarket giant Tesco, someone (who gets paid a wage) designed this orange-shaped phallic creation to adorn this carton of buttermilk:
DIGITAL UPDATES: Facebook: Mobile accounts for two-thirds of ad revenueFacebook’s latest fiscal findings reveal that two-thirds of its $3.2bn (£1.98bn) Q3 ad revenue originates from mobile.
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