HotBot Integrates LexiQuest Technology
Internet-based linguistics solutions provider LexiQuest Inc. said that Lycos Inc.'sHotBot search engine signed to use itstechnology, "enabling advertisers to improve their ad targeting strategy."
Internet-based linguistics solutions provider LexiQuest Inc. said that Lycos Inc.'sHotBot search engine signed to use itstechnology, "enabling advertisers to improve their ad targeting strategy."
Internet-based linguistics solutions provider LexiQuest Inc. said that Lycos Inc.’s HotBot search engine signed to use its technology, “enabling advertisers to improve their ad targeting strategy.”
Using advanced linguistic-processing technology, LexiQuest categorizes HotBot search keywords into general topic areas, allowing advertisers to purchase groups of multiple keywords associated with a particular topic.
“With LexiQuest’s technology, we’re pleased to be the first major search site to offer our advertisers a more efficient targeting strategy and a unique, new way to approach Web advertising,” said Ted Casey, general manager of HotBot.
Financial terms of the arrangement were not disclosed.
LexiQuest said its technology enables search engines to understand everyday language by analyzing grammar and the general concepts underlying specific words.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.