How does age affect social media shares? (Infographic)
Accenture Interactive's Acquity Group's 2015 Next Generation of Commerce Study takes a look at the social habits of multiple demographics.
Accenture Interactive’s Acquity Group’s 2015 Next Generation of Commerce Study takes a look at the social habits of multiple demographics.
The results are intriguing: millennials rush to buy a product they see plastered all over their social media feeds, but the older generation tends not to buy into the hype.
We also found out that Facebook is the most trusted social media channel for branded content.
“Our study looks at the way digital technologies such as social media are shaping customer preferences,” said Accenture Interactive managing director Jay Dettling. “Marketing is witnessing a huge shift in what consumers expect from brands during their buying journey. The insights and data points provided in our report will help marketers better understand how consumers want to digitally engage with products and services and help them create updated experiences that resonate.”
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