How to Prove That Your Designer Is Costing You Money [Video]

Celebrating my 10th year anniversary writing for ClickZ, I thought I would take the opportunity to create my first video column. Often times, marketers approach me to tell me they think something is wrong with their page but they aren’t sure how to convince their designer or management that their are any issues.

In this four-minute video, I share a simple technique and how to use attention mapping software like Feng-GUI.com to prove to your designer that they are costing you money.

Attention mapping software uses software algorithms to create heat maps based on how people would engage with your Web page or ad within the first five seconds of interaction. Of course these tools aren’t perfect as they can’t predict what is driving a person’s motivation but from a pure design perspective you can see if you are in the right direction or not.

Watch this video to see a specific example of a page – before and after – and notice the difference in heat maps and page effectiveness.