IAB data: Mobile ad revenue doubled in a year
According to new data from IAB Europe, global mobile advertising revenue reached $19.3bn in 2013, nearly doubling from the year before.
According to new data from IAB Europe, global mobile advertising revenue reached $19.3bn in 2013, nearly doubling from the year before.
According to new data from IAB Europe, global mobile advertising revenue reached $19.3bn in 2013, nearly doubling from the year before.
According to the study, summed up by Digital Strategy Consulting, Latin America showed the highest year-on-year growth, soaring 215%, with major increases coming from North America, up 122% and Europe up 90%. Mobile advertising revenue soared a massive 92% to €14.6bn ($19.3bn) in 2013 from €7.6bn ($10.1bn) in 2012, confirming the adoption of mobile as an essential element of the marketer’s toolkit.
The highest growth was mobile display at 123.4% and mobile search, up 92.1%. The figures are probably down to our search on the go culture, which has us endlessly scrolling.
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