In an effort to address the globality of Internet advertising, the Internet Advertising Bureau (IAB) will hold its inaugural European Leadership Dinner and Conference on June 1, in Amsterdam the Netherlands, inconjunction with @d:tech Europe which will take place June 2-4.
In an effort to address the globality of Internet advertising, the Internet Advertising Bureau (IAB) will hold its inaugural European Leadership Dinner and Conference on June 1, in Amsterdam the Netherlands, in conjunction with @d:tech Europe which will take place June 2-4.
The meeting will bring together members from seven IAB countries: Belgium, France, Germany, Holland, Italy, Switzerland and the United Kingdom as well as the United States.
“The future dynamic growth of online advertising is global in nature. While individual countries have issues which are particular to their markets, there is an overwhelming commonality to online media which crosses all borders,” noted IAB (US) chairman Rich LeFurgy. “This first international meeting of the IAB will help us all to better understand the differences of our markets and the similarities, and will enable us to work more closely together as we continue to build and evolve online media.”
Further information, cost of the conference and online registration for the June 1, meeting can be found on the IAB Web site.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.